We Integrate the Meeting Experience into Your Product
When an education platform wants to bring a student and teacher together in a live class, it usually faces a single choice: directing the user to Zoom or Google Meet, meaning outside its own product. At that moment, the user breaks away from the platform's experience, and the company loses control over its own interface. Meetoz is Phexum's own real-time communication product, developed precisely to eliminate this disconnection. It offers a meeting infrastructure similar to Zoom or Google Meet; however, its main difference is that instead of being a standalone application, it is a communication layer that can be integrated into any product.
Featured Results
Meetoz's strongest aspect is having a fully integratable architecture; it can be directly embedded into any website, SaaS product, or platform. Thus, companies can start a meeting in their own interfaces without sending their users to another application and manage all communication through their own products. Video, real-time chat, screen sharing, whiteboarding, and meeting recording are gathered in a single infrastructure; because it can run both in the cloud and on-premise, it positions flexibly according to data security and regulatory requirements.
Cross-Cutting Concepts and Architecture
The most defining design decision running through this entire product is integratability. Its technical name is embeddable architecture: packaging a capability not as an independent application, but as a component that can be placed inside other systems. We built Meetoz's clients with this logic; an education platform can offer a live class, one-on-one meeting, or group session to its users without them leaving the platform by integrating these clients into its own interface. This way, the company keeps the meeting experience within its own product, does not fragment the user experience, and does not lose control of its brand.
Alongside this, deployment flexibility is equally important. Where a communication infrastructure lives varies according to the security and regulatory requirements of the institution using it. That is why we designed Meetoz to run both in the cloud and on-premise, meaning on the institution's own servers. This distinction is critical: in cases where data must remain within the institution's own boundaries, on-premise deployment is often a necessity. Because Meetoz supports both these models, the same product can be positioned across a wide spectrum, from a startup's cloud installation to an institution that cannot move its data outside its own data center.
The World Meetoz Lives In
Online meetings are a capability every digital product needs today; however, most products cannot build this on their own. Building a real-time video infrastructure is a difficult engineering task: carrying audio and video with low latency, keeping multi-participant sessions stable, and working without disconnecting under different network conditions are all distinct specializations. That is why most companies turn to a ready-made application, for example, Zoom. But this also means taking the user outside their own product. For education platforms, consulting products, marketplace structures, and customer support systems, this disconnection is a serious experience problem. Meetoz positions exactly in this gap as a white-label meeting layer integrated into products.
How the Story Was Built
We designed Meetoz from the start with a different premise: it was not going to be a meeting application, but a communication infrastructure embedded into other products. This decision determined everything. If we made an independent application, it would have its own interface, its own login screen, its own brand; whereas we wanted exactly the opposite. We aimed for Meetoz to look like a natural part of the product it is integrated into, and for the user to never feel they went somewhere else. Therefore, we designed the core meeting capabilities as clients that seamlessly embed into another interface.
Communication stops being a separate tool and becomes a feature of the product itself.
Building Blocks of the Solution
Meetoz gathers everything needed for a modern meeting into a single structure: real-time chat, video infrastructure, screen sharing, whiteboard, and meeting recording. All of these aim not just at holding meetings, but at active collaboration and interactive work. It offers a stable experience in scenarios like large team meetings, training sessions, or customer meetings with many participants simultaneously. Management capabilities like participant control, session management, and moderation tools for meeting hosts are also part of the same structure; thus, meetings run in a controlled and orderly manner.
The Impact We Created
Meetoz goes beyond being a meeting application and turns into a real-time communication infrastructure embedded into products. A team developing a product makes the meeting capability a natural part of their own experience instead of building it from scratch; the user communicates live without ever stepping outside the product. Communication ceases to be a separate tool and transforms into a feature of the product itself.